Growth consulting · Upshot Labs
I'm Trevor Laehy. I scaled a product past 700M downloads to a $295M exit, bootstrapped an agency to $5M, and taken startups to their first 100k users. Now I run Upshot Labs — and I help founders find the growth channel that actually moves the needle.
You've got product traction. But growth is stuck. The channel that got you here has plateaued, paid keeps getting more expensive, and every new tactic adds noise instead of customers. The bottleneck isn't the product anymore — it's distribution.
I work with founders who have traction but a distribution problem. We find the channel with real leverage, build the system around it, and make it repeatable. Not a strategy deck — a working growth engine.
Audit your channels, economics, and customer behavior to find where growth actually compounds — not where it's just busy.
Stand up the acquisition motion, partnerships, and workflows that turn that insight into real pipeline.
Leave you with an engine your team can run. The goal is your independence, not a dependency on me.
Operator, co-founder, and head of growth — paid, partner, and performance, from seed stage to nine-figure exit.
Scaled the product and team past 700M downloads and nine-figure revenue, contributing to a $295M exit.
Bootstrapped a performance growth agency to 20+ clients and $5M+ topline, owning strategy, media buying, and partnerships.
Drove the company to its first 100k users and helped close a $2.5M follow-on round.
Co-founded a location-verified video product partnered with leading U.S. brokerages — HousingWire Tech100 winner.
Years of channel experiments across companies of every stage — the range behind the playbook.
Upshot Labs is where I research markets, test channels, and build companies in messy, fast-shifting spaces — from AI distribution to real-world systems like land and real estate. Consulting is how I put that operator's lens to work for founders directly: the same instincts, applied to your growth problem.
Let's compare notes
If your growth is stuck and your product isn't the reason, let's find the lever. Tell me what you're working on.
Start the conversation →or email Trevor@upshotlabs.co