Set the agenda. Own the execution.
For founders still making the growth decisions, connecting separate workstreams, or ready to build a more organized growth function. We take over prioritization, experiment planning, day-to-day delivery coordination, and performance reviews—working with you on where to invest and what to expand next.
Put one initiative in experienced hands.
For teams with a priority that needs additional expertise or implementation capacity—such as launching a new source, improving a funnel, or implementing an AI workflow. We lead delivery alongside existing leadership, owning the plan, people, and implementation for that initiative.
The decisions.
The people. The delivery.
Turn goals into a working agenda
Analyze acquisition, funnels, and retention to identify opportunities and constraints. Prioritize experiments, recommend where to invest, and define the work, owners, and sequence.
Lead channels from selection to launch
Choose sources, direct creative teams, manage campaign preparation, and lead launches and testing. Bring and manage channel and creative specialists as needed, with production scope and budget agreed upfront.
Connect acquisition to the user journey
Review onboarding, conversion, and retention data. Define and coordinate improvements with your product team, set up measurement, and review results to decide what to pursue next.
Build the workflows behind the work
We deliver AI implementations with our technical teams, including creative workflows, campaign preparation, and connected reporting. We identify the application, define the scope, manage implementation and testing, and lead adoption with your team. New builds can incorporate connected data and reusable automation from the start.
- + Priorities, experiment planning, and performance reviews
- + Creative direction, specialist management, and implementation within scope
- + Delivery coordination and clear decisions on next steps
- + Leadership sets business goals and approves budgets
- + Product and engineering own app changes and releases unless separately scoped
- + Your team provides access, brand assets, and product and creative approvals
The experience behind
the work.
Building acquisition infrastructure, opening new channels, and coordinating app launches—as a growth leader, agency partner, and co-founder.
Unlocked an acquisition channel that wasn’t built for the vertical, connecting mobile traffic to web funnels. Then built the tracking, revenue feedback, and operating infrastructure to manage 100+ campaigns across 20+ products, generating millions of dollars in revenue.
Built the initial mobile acquisition infrastructure and drove the expansion team to develop new sources. That work helped Hotspot Shield reach 700M+ downloads and AnchorFree reach nine-figure revenue. The company ultimately exited to WndrCo.
Led the initial waitlist launch, building the acquisition strategy, tracking, and specialist team. Grew a waitlist of approximately 100,000, helping the company secure additional venture funding.
Acquisition experience spanning 50+ countries, including rewarded traffic, app-ranking strategies, and distribution partnerships. Practical experience selecting sources and structuring campaigns around an app’s audience and growth goals.
Start with what needs
an owner.
That can be ongoing fractional leadership or one focused project. We agree on the priority, deliverables, responsibilities, and resources before starting. A specific need can be the entire engagement.
Best fit: a live app with evidence of demand or monetization, budget committed to the initiative, and a decision-maker ready to work with us on priorities and approvals.
I’m Trevor Laehy.
I lead the strategy and own the delivery.
I’ve built apps, raised capital, and experienced wins and failures firsthand. That experience shapes how I work alongside founders and growth teams: deciding where to invest, when to push, and when the evidence calls for a change in direction.
I’ve also built an agency and the operating systems behind large campaign portfolios. I know how to turn a growth priority into a working operation, which people, partners, and tools to bring in, and how to direct their work. You get that judgment alongside someone who takes responsibility for execution.
Free 30-minute growth review
Discuss your
growth priorities.
Share your priorities and current approach. During the call, I’ll give you my initial perspective on opportunities, bottlenecks, and what deserves attention next. We’ll also discuss whether we can help execute through fractional leadership or a focused project.